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MICRA Consulting Solutions LLP

Marketing Insights, Consumer Research & Data Analysis Services
33 B Maharaja Tagore Road, Dhakuria, Kolkata, West Bengal
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About Us

MICRA Consulting Solutions is a specialist Market Research Agency with expertise in various research and data collection techniques, providing business solutions to the clients and assisting the clients throughout the process of research. 

Based out of Kolkata, we have a pan India network with dedicated partners who all have decades of experience in market research. We also have fieldwork capabilities in Nepal, Pakistan, Bangladesh, Myanmar and Middle East countries.  

TEAM

With a collective experience of over 100 years, we are a startup with a specialized team of subject matter experts joining hands to help clients achieve their goals.  

Somnath Dutta

More than 20 years of working experience in Market Research. Worked with TNS & GfK as International Business Lead and was North Zone Operations Head for last one & half year in GfK India. Worked as Business Head in IDS based in Dubai and have experience in working in the Middle East markets. Has experienced in different projects with wide assortment of clients and products – inclusive of IT, Telecom, FMCG, Consumer durables, Food & Beverage, Automotive, Media, Banks & Insurance, Industrial etc. He has experience in conducting range of studies such as – Tracking, Brand usage & awareness studies, Audits  Lifestyle studies, Advertising studies, Mystery shopping, Product test, Concept tests, Car clinics, Mobile clinics, Laptop clinics, Refrigerator clinic, Pre - Post launch studies etc.

Partha Pratim Mukherjee

Planning, Training and Controlling the field operations of various Corporate, Household, Industrial & Social Research studies. More than 26 years experience in field operations. Has experienced in different projects inclusive of IT, Telecom, FMCG, Consumer durables, Food & Beverage, Automotive, Media, Financial Institution. etc. He has experience in conducting range of studies such as – Tracking, U&A studies, Audits, concept and add test, Mystery shopping, Product test, Car Clinic, Opinion poll, Government Projects like SSG, NFHS, DLHS etc in all India. Worked with TNS & GfK as East and Central Zone Operations Head including Nepal for more than 20 years, also was National Head of operation for last one & half year in GfK India. Also worked as national PA head and South and central Zone head in Ipsos India.   

Anindya Ganguly 

A market research professional with over 22 years experience in consumer and retail research Worked with ORG-MARG, Nielsen, SIRIUS (IMRB) & GfK as Business Head and Research Lead and also as the Managing Director of GfK Bangladesh in his pursuit of excellence in marketing research & analytics providing Clients with solutions to marketing queries. 9 years in Bangladesh and finally as the head of SIRIUS Marketing & Social Research ( a part of IMRB/Kantar) Has experience in different projects with wide assortment of clients and products – inclusive of IT, Telecom, Tobacco, FMCG, Consumer durables, Food & Beverage, Automotive, Media, Banks & Insurance, Industrial etc. A specialist in consumer research both quantitative and qualitative with an experience of handling Retail audits and Mystery Shopping. The key areas of specialization are market segmentation, brand building and tracking research, advertising and media research. Key Clients handled: ITC, Tata Steel, Unilever, Grameenphone, Robi Axiata, Marico, Reckitt Benckiser, GSK, Lafarge, Nestle. 

Sunetra Ghosh 

More than 16 years of working experience in Marketing and Consultation in TNS-Mode, Ami-Partners, Kantar, Symphony Services and Vodafone in various locations Effective in conducting Quantitative and Qualitative studies applying marketing insights with skills in undertaking Product strategies. Recommended and gained agreement basis market research on the emerging trend of IT/ ITes Expertise in development of promotion plans & managing communication to customers through various modes including online Pivotal in improving customer engagement with products through focused market research and using the analysis to devise the future product roadmap.    

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  • 098308 90922
  • 098303 24233

Address

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33 B Maharaja Tagore Road
Dhakuria
Kolkata, West Bengal 700031
India
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