MICRA Consulting Solutions is a specialist Market
Research Agency with expertise in various research and data collection
techniques, providing business solutions to the clients and assisting the
clients throughout the process of research.
Based out of Kolkata, we have a pan
India network with dedicated partners who all have decades of experience
in market research. We also have fieldwork
capabilities in Nepal, Pakistan, Bangladesh, Myanmar and Middle East countries.
With a collective experience of over 100 years, we are a startup with a specialized team of subject matter experts joining hands to help clients achieve their goals.
20 years of working experience in Market Research. Worked
with TNS & GfK as International Business Lead and was North Zone Operations
Head for last one & half year in GfK India.
as Business Head in IDS based in Dubai and have experience in working in the
Middle East markets.
experienced in different projects with wide assortment of clients and products
– inclusive of IT, Telecom, FMCG, Consumer durables, Food & Beverage,
Automotive, Media, Banks & Insurance, Industrial etc. He
has experience in conducting range of studies such as – Tracking, Brand usage
& awareness studies, Audits
Lifestyle studies, Advertising studies, Mystery shopping, Product test,
Concept tests, Car clinics, Mobile clinics, Laptop clinics, Refrigerator
clinic, Pre - Post launch studies etc.
Partha Pratim Mukherjee
Training and Controlling the field operations of various Corporate, Household,
Industrial & Social Research studies. More
than 26 years experience in field operations. Has
experienced in different projects inclusive of IT, Telecom, FMCG, Consumer
durables, Food & Beverage, Automotive, Media, Financial Institution. etc. He
has experience in conducting range of studies such as – Tracking, U&A
studies, Audits, concept and add test, Mystery shopping, Product test, Car
Clinic, Opinion poll, Government Projects like SSG, NFHS, DLHS etc in all
with TNS & GfK as East and Central Zone Operations Head including Nepal for
more than 20 years, also was National Head of operation for last one & half
year in GfK
worked as national PA head and South and central Zone head in Ipsos
market research professional with over 22 years experience in consumer and
Nielsen, SIRIUS (IMRB) & GfK as Business Head and Research Lead and
also as the Managing Director of GfK Bangladesh in his pursuit of excellence in
marketing research & analytics providing Clients with solutions to
marketing queries. 9 years in Bangladesh and finally as the head of SIRIUS
Marketing & Social Research ( a part of IMRB/Kantar)
different projects with wide assortment of clients and products – inclusive of
IT, Telecom, Tobacco, FMCG, Consumer durables, Food &
Beverage, Automotive, Media, Banks & Insurance, Industrial etc.
specialist in consumer research both quantitative and qualitative with an
experience of handling Retail audits and Mystery Shopping. The key areas of
specialization are market segmentation, brand building and tracking research,
advertising and media research.
Clients handled: ITC, Tata Steel, Unilever, Grameenphone, Robi
Axiata, Marico, Reckitt Benckiser, GSK, Lafarge, Nestle.
than 16 years of working experience in Marketing and Consultation in TNS-Mode,
Ami-Partners, Kantar, Symphony Services and Vodafone in various locations
in conducting Quantitative and Qualitative studies applying marketing insights
with skills in undertaking Product strategies.
and gained agreement basis market research on the emerging trend of IT/ ITes
in development of promotion plans & managing communication to customers
through various modes including online
in improving customer engagement with products through focused market research
and using the analysis to devise the future product roadmap.